Transamerica Customer Advisory Panel is an online community comprised of Transamerica customers willing to share their opinions about a variety of topics. This online community seeks to understand today's Transamerica customer and provide a place for members of the community to interact, share ideas, and give opinions on today's leading brands, products, services and topical issues. We are excited to hear what you have to say!
Transamerica Customer Advisory Panel is powered by Toluna.

Our community is comprised of Transamerica customers. Registration is by invitation only. If you are a customer of Transamerica, we invite you to email support@transamericacustomeradvisorypanel.com to express your interest in joining our community. To become eligible to participate in the Transamerica Customer Advisory Panel community you will need to complete an initial survey that details your general Transamerica behavior and some demographic questions to help us classify your answers. The instructions to access this survey will be included in your invitation email to join. Once this survey has been completed you will become eligible to participate.

Toluna is a strong supporter of privacy. We adhere to the MRA market research standards: www.marketingresearch.org/issues-policies/mra-code-marketing-research-standards. For more information on how we protect privacy and confidentiality, click here to see our complete privacy policy.

No. Participation is free. In fact, you may earn rewards for your participation.

Transamerica Customer Advisory Panel is currently for United States of America residents only.

If you forget your password, go to the Home page on this Website; click on the ‘Forgot your password?" link and enter your email address to request a new password.

For each study, you will receive an invitation by email to participate. The community research will be conducted on the internet. All you need to do is click on the link, or copy and paste the Website address into your browser window. Then, simply follow the instructions on the screen to complete the survey. The survey link will also appear on the community website under the "My Activities" page.

Not necessarily. We will do our best to identify studies that look like a match based on your profile, but our research needs may include criteria which is not part of our membership information. In these cases, the only way to know if you qualify will be to ask you up front in the survey. In cases when your household does not fit the criteria, we will try and notify you quickly and release you from completing any more of that survey.

On average, you will be sent a survey invitation about once or twice per month. There will also be new Quick Polls posted to the site every week or two, as well as occasional new discussion forums for you to participate in.

You are welcome to take part in as many surveys and discussion forums as you like.

On average, our surveys are approximately 10-15 minutes; however, some can be as short as 5 minutes and others can be longer than 15 minutes. All surveys and activities are completely voluntary and we let you know the approximate length of the survey in the invitation so you can plan accordingly. As well, surveys can be stopped and restarted later from where you left off if you are in a hurry.

Yes, community members can opt-out by clicking on the unsubscribe link at the bottom of the website to cancel their membership. Alternatively, members can submit a request via the Contact Us form or send an email to support@transamericacustomeradvisorypanel.com with the word "Unsubscribe" in the subject line.

As a member of the Transamerica Customer Advisory Panel community, you are eligible to earn sweepstake entries to each of our drawings. The more surveys you complete, and the more activities you participate in, the more entries you receive. Our invitation for each survey or other activity will state the number of entries that are eligible to be earned. As the sweepstakes are drawn, the winners will be posted on the Rewards page.

Toluna takes the security of your personal data very seriously. This means that your data will be secure and will never be passed on to third parties without your permission. For more information, please see our Privacy Policy.

We collect some personal data about each member for a number of reasons:

  • It enables us to contact you about research (i.e. surveys, discussion forums and/ or poll questions) you can take part in and to also let you know if you've won a prize for your participation.
  • It enables us to contact you with surveys that are specifically relevant to you and your lifestyle.
  • It helps us to analyze the survey data by different categories such as gender, age or the region consumers live in.
Don't worry – it will not be possible for any individual respondent to be identified from the results. Your information will only be used for research purposes.